CSR's Impact on Employee Engagement: The Case of Bank Pakistan

Taimur Shahzad; Areej Hina

CSR's Impact on Employee Engagement: The Case of Bank Pakistan

Authors

Taimur Shahzad PhD Scholar Department of Business Administration, The University of Management & Technology (UMT), Lahore
Areej Hina PhD Scholar Department of Business Administration, The University of Management & Technology (UMT), Lahore

Abstract

This case study examines employee engagement and corporate social responsibility at Pakistan Habib bank. "How CSR increases employee engagement and what is the mechanism" is the study's main focus. We interviewed 30 Pakistan Habib employees to hear about their experiences. We also examined 2014–2020 CSR reports. Qualitative research was done to appropriately reflect Pakistan Habib employees' CSR experiences. The results show that bank Habib’s CSR culture fostered a collective caring mindset based on responsibility and accountability, giving employees the support, they needed to grow personally and professionally and a sense of purpose to make positive changes in everything they did. This caring approach creates a strong sense of pride and belonging that boosts employee engagement at Bank Audi to a high degree.

Keywords: employee engagement, corporate social responsibility

CSR's Impact on Employee Engagement: The Case of Bank Pakistan