CSR as a Public Relations Strategy for Peace and Development in the Niger Delta

Abstract

This research examined corporate social responsibility (CSR) as a proactive public relations strategy that could be implemented to address peace and development issues in oil-producing communities in the Niger Delta. The research was built upon the frustration-aggression hypothesis, and descriptive analysis was employed in its execution. Based on the research findings, it is evident that both the foreign oil companies and the federal government operating in the oil-rich region have yet to implement tangible strategies that could foster sustained prosperity and harmony. Moreover, the host communities demonstrate a steadfast dedication to enduring harmony and progress. Consequently, the research suggests that in order to foster employment for both current and future generations, the government, the Niger Delta Ministry, and oil companies operating in the region should broaden their corporate social responsibility endeavors to encompass factories and enterprises.

Key words: frustration-aggression hypothesis, descriptive analysis, oil companies operating